For many, selling a home is an experience that elicits a range of emotions. When you consider the value of a luxury home, many of these emotions can feel augmented. Your Ladue home is a substantial investment, and with a limited number of luxury homes available in this competitive market, it makes it even more critical to get things done the right way.
Working alongside an experienced and reputable real estate professional is key to navigating the luxury market. Having begun his real estate career in 2001 as a Saint Louis real estate expert, here are five reasons why Michael Knoll is the ideal realtor to work with as you begin the process of selling your beautiful Ladue home.
Understanding of the luxury market
When it comes to the real estate market, a realtor must have previous experience working with high-end real estate and be willing to go above the call of duty to ensure the needs of the client are met. A realtor must also be experienced in working with high-net-worth individuals with properties valued in the millions.
A Saint Louis native, Michael has been serving the community as a real estate agent for over a decade. Specializing in the luxury real estate market, Michael works with clients in the Clayton, Ladue, Richmond Heights, University City, Frontenac, Creve Coeur, Chesterfield, Town and Country, Sunset Hills, Kirkwood, and Webster Groves communities. Keeping abreast of industry trends, and studying market forecasts make for a well-informed realtor. Michael’s passion for his work and his dedication to his clients allow him to know and understand the ins and outs of how to effectively sell high-end real estate.
In addition, understanding the luxury market requires attention to detail and a keen ability to emphasize luxury finishes, amenities, and everything that makes a luxury property stand out.
Michael zeros in on the finest points within your home, prioritizing the premium quality, upscale amenities, location, and pristine architecture to create a story that illustrates its virtues to prospective buyers.
Pricing correctly
As established, the real estate market is different when it comes to selling a luxury home. When you have a high-end property to sell, everything, including pricing, must be optimized for the right buyers. The higher the price bracket, the more carefully your luxury realtor must strategize to appeal to a subset of buyers.
For these types of buyers, pricing should meet their expectations of what they are looking to find in their next prospective home. With a strong portfolio of past sales, Michael consistently recognizes the right price to sell his clients' properties based on key evaluations.
This begins with pricing homes to their true market value based on assessments within the luxury market to create a comparative market analysis. Michael’s understanding of the luxury market lends itself to pricing homes accurately to target attractive buyers and decrease the time on the market.
Attracting the right buyer
The key to any successful real estate transaction is knowing your buyer. Much like there are different kinds of luxury properties, there are also different kinds of luxury buyers. Some buyers prefer living in a community with exclusive amenities and urban living, while others look for a home that affords them privacy amid a more rural landscape.
Knowing the luxury market is fundamental when working with a real estate professional experienced in high-end home sales. As a Saint Louis native, Michael’s vast network allows him to know Ladue and its surrounding areas. It also offers him the ability to effectively identify the different types of luxury buyers.
Proven marketing strategies
The bulk of prospecting for luxury buyers falls into the luxury listing marketing phase. An established online presence reinforces the image of quality that can be translated to social media channels, mail, and across websites.
Michael works to create a strong marketing campaign that captures the attention of prospective buyers. From staging your luxury home to reflect its unique beauty to providing showstopping photography, Michael’s strategies capitalize on showcasing your home with precision.
Most luxury buyers begin their search online, and Michael uses his social media savvy coupled with a strong network to market your home to a broad target audience. Recognizing that today’s competitive market requires more than a yard sign and an MLS listing, and understanding that luxury buyers aren’t looking for homes in conventional places, Michael’s proven marketing efforts ensure he casts his net wide so that the luxury homes he represents are viewed by targeted buyers.
Delivering a higher level of service
To protect their time and money, high-net-worth clients expect a higher level of service than the average customer. It’s important to work with a real estate professional experienced in going above and beyond the call of duty.
Get to know Michael and you’ll find a luxury real estate professional with these strong qualities to get the job done:
- Skilled communicator.
- Extremely detail-oriented.
- St. Louis native that understands the local market inside and out, including all local attractions.
- Well-versed in pricing homes correctly. Michael has a great list-to-sell ratio and lower days on the market than the average.
- Expert marketer.
- Strong network with a good sphere of influence.
- Skilled in problem-solving.
Other traits of an experienced luxury realtor include open communication, providing status updates about customer listings, and working in tandem with clients to make the process of selling a luxury home as seamless as possible. Micheal’s trusted reputation reflects the commitment he has with each client he represents, and his gold standard of service ensures your needs are met and your expectations are exceeded when selling your Ladue home.
Looking to sell your Ladue home? Contact trusted St. Louis real estate expert, Michael Knoll, at [email protected] or 314-884-8430.
